BALYO’s John Hayes Discusses Leading with Selling Solutions and Not the Product

June 13 08:40 2022
BALYO’s John Hayes Discusses Leading with Selling Solutions and Not the Product

John Hayes, Director of Sales for BALYO, a leader in innovative robotic solutions for material handling, recently discussed the importance of selling solutions and not the products. Read in Forbes.

According to Hayes, “Long before the purchase order, customers are already experiencing some kind of pain point the status quo simply cannot address. It is the job of sales to ask the right questions and listen to the prospect and then should a solution be offered.”

“Think of it as a medical exam. Upon initial examination, great salespeople are able to identify the problem and sell a solution. This is solution selling, not product selling. It would be idiotic for a doctor to tell someone to buy a knee brace simply because their knee hurt. By digging deeper, you can make a root cause analysis, not a cosmetic solution merely applying a band-aid—and ignoring what could well be a serious business problem,” added Hayes.

Hayes is a proud member of the Forbes Business Development Council, an invitation-only organization for senior-level sales and business development executives. Members are respected leaders and executives who are selected for the council based on the depth and diversity of experience in the business development space.

About BALYO:

BALYO is the leader in the design and development of innovative robotic solutions for material handling trucks. The company’s enhanced technological platform, VNA and REACH trucks are leading the warehouse, distribution center, and manufacturing operations with breakthrough robotic technology.

BALYO transforms standard forklift trucks into standalone intelligent robots thanks to its breakthrough proprietary Driven by Balyo™ technology. The geoguidance navigation system developed by BALYO allows vehicles equipped with the system to locate their position in real-time and navigate autonomously inside buildings/warehouses. BALYO is selling a solution, not just a product.  BALYO Reach Trucks are transforming warehouses and distribution centers globally. BALYO recently joined MHI Mobile Automation Group (MAG) Industry Group.

Connect with AGV robotics expert John Hayes on LinkedIn or schedule a conversation here.

Media Contact
Company Name: Balyo, Inc.
Contact Person: John Hayes, Director of Sales
Email: Send Email
Phone: (704) 905-1571
Address:78 B-Olympia Avenue
City: Woburn
State: MA
Country: United States