The Rise of Lonnie Reed-Perez: A Student-Athlete and Entrepreneur

May 02 09:54 2023
Lonnie Reed-Perez, a freshman Men’s Basketball player at Penn State Lehigh Valley, has made a name for himself on and off the court. Lonnie has completed several NIL partnerships this year, including promoting Josh Shapiro’s Governor campaign, promoting the movie “Champions” starring Woody Harrelson, and collaborating with “HEYDUDE” sneakers.

The most recent achievement for Lonnie was collaborating with “” to introduce his products, which will be offered on both his website and profile on “” when this article is published. This is a big step for Lonnie since it demonstrates his ability to successfully build and promote his brand.

In addition to his off-court ventures, Lonnie also received the PSUAC All-Academic award, awarded to student-athletes who have excelled academically and athletically. Lonnie’s dedication to his studies and sport is a testament to his hard work and commitment.

Before attending Penn State Lehigh Valley, Lonnie was an HS alumnus of Hillcrest Prep, a prestigious prep basketball academy in Phoenix, Arizona. His experience at Hillcrest Prep undoubtedly helped prepare him for his challenges as a college athlete and entrepreneur.

Lonnie’s decision to participate in NIL deals reflects the changing landscape of college athletics. With recent changes to NCAA rules, student-athletes can profit off their name, image, and likeness (NIL). Lonnie’s success in these deals shows that student-athletes can take advantage of these opportunities and build their brand while maintaining their focus on academics and athletics.

One of Lonnie’s most notable NIL deals was promoting Josh Shapiro’s campaign for Governor. As a student-athlete, Lonnie has a unique platform to influence and inspire others. His involvement in this campaign shows his commitment to using his platform to impact his community positively.

Lonnie’s involvement in promoting the movie “Champions” starring Woody Harrelson, also showcases his ability to create partnerships that align with his values. “Champions” is a sports drama that tells the story of a basketball team overcoming adversity, which is a theme that resonates with Lonnie’s experiences as a student-athlete.

Lonnie’s deal with “HEYDUDE” shoes is another example of his ability to align himself with companies that reflect his values. “HEYDUDE” is a company that prioritizes comfort and sustainability, two important values to Lonnie.

In partnering with “” to launch his merchandise, Lonnie is taking control of his brand and creating opportunities for himself outside of traditional athletics. This deal shows Lonnie’s entrepreneurial spirit and his ability to create opportunities for himself.

Overall, Lonnie Reed-Perez’s success in completing many NIL transactions while retaining his concentration on academics and athletics is a credit to the hard work and devotion he has displayed throughout his life. We look forward to seeing what Lonnie can do in the future, both as a student-athlete and as an entrepreneur, since his future seems promising in all these areas.

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