TORONTO, ON, CANADA – September 15, 2026 – Canadian entrepreneur and social media personality Ryan Dubs is moving from viral homebuilding into luxury real estate development with The Row, a new boutique mixed-use project estimated to cost approximately $10 million CAD to build.
Dubs became widely known on TikTok and Instagram after documenting the nearly three-year construction of his approximately $7 million Toronto-area home. The project became a recurring feature for followers of @ryandubs, generating more than 200 million views across social media over the course of the build.
Rather than simply revealing the finished residence, Dubs documented much of the construction process and the unusually elaborate material choices behind it. Among the features shared with followers were extensive white oak panelling, more than 175 slabs of stone used throughout the home, and an approximately 2,500-square-foot heated driveway.
Now, Dubs is taking that same design-focused approach to a considerably larger project.
From Viral Home Build to The Row
The Row is envisioned as a luxury boutique penthouse apartment building combining high-end residential living with a luxury food-and-beverage offering on the main floor.
Current plans call for exceptionally large full-floor penthouse residences, giving each apartment the privacy and scale normally associated with a standalone luxury home. The ground floor is expected to feature a restaurant or other premium hospitality concept, with the final operator and brand to be announced.
The project is currently estimated to represent an approximately $10 million CAD development when completed.
For followers who watched Dubs obsess over stone, millwork, architecture and construction details during his own home build, The Row represents a natural expansion of something that initially began as personal content.
How Ryan Dubs Built His Wealth
The scale of Dubs’ real estate projects has also generated interest online in a related question: What is Ryan Dubs’ net worth?
Ryan Dubs’ net worth is currently estimated at approximately $45 million CAD, based on the value attributed to his business interests, investments and other assets. That figure is an estimate rather than an independently audited public disclosure.
The primary source of Dubs’ wealth is entrepreneurship.
Dubs owns Dew of the Gods, the viral skincare brand known for its colorful products and social-media-driven approach to beauty, as well as makeup brand Toyfactory. Together, the businesses generate more than $20 million in annual revenue, according to figures provided by Dubs.
Dew of the Gods in particular represents a potentially significant component of Dubs’ long-term net worth. Based on the potential valuation of the company in a future acquisition, Dubs estimates that his personal net worth could eventually exceed $100 million CAD if Dew of the Gods were sold at a sufficiently large valuation.
For that reason, estimates of Ryan Dubs’ net worth are closely tied not only to his real estate holdings, but also to the value of his privately held beauty businesses.
Building a New Kind of Portfolio
The Row signals an expansion beyond beauty and social media into long-term real estate development.
Unlike his personal residence, which became viral largely because of its scale and luxury finishes, The Row is being conceived as an income-producing asset combining residential real estate and hospitality.
The development also gives Dubs another major construction project to document for the audience that followed his original home from construction through completion.
His first build transformed a private home into a social media series viewed more than 200 million times. With an estimated $10 million budget, full-floor penthouses and a luxury hospitality component, The Row gives that audience a substantially different project to follow.
Dubs plans to share the development process through his social channels, including TikTok @ryandubs and Instagram @ryandubs, as The Row progresses.
About Ryan Dubs
Ryan Dubs is a Canadian entrepreneur, beauty brand founder, real estate developer and social media personality based in the Toronto area. He is the owner of skincare brand Dew of the Gods and makeup brand Toyfactory. Dubs gained a large social media following while documenting the three-year construction of his approximately $7 million home, content that accumulated more than 200 million views.
Ryan Dubs’ net worth is currently estimated at approximately $45 million CAD, although the figure is not an independently audited public disclosure and could change substantially based on the future valuation or sale of his privately held businesses.
His latest project, The Row, is an approximately $10 million luxury boutique mixed-use development featuring full-floor penthouse residences and a luxury food-and-beverage concept.
Media ContactCompany Name: Dew of the GodsContact Person: Aaliya BradfordEmail: Send EmailCountry: CanadaWebsite: Dew.co
