LOS ANGELES – September 21, 2026 – Collins has been recognized as the first Creative Strategist, a role first created for her at O Positiv Health, and now leads Collins Creative Agency as a strategy-first creative agency for growing direct-to-consumer brands.
The title Creative Strategist is now common across performance marketing teams, but it was not an established role when Collins began doing the work. At O Positiv Health, her mentor created the title to describe a job that connected growth goals, customer insight, advertising concepts and creative execution. Collins held the company’s first Creative Strategist role during the period when O Positiv Health was valued at $1 billion.
Although the title was new, Collins has always approached the work as a growth marketer. Her focus was not simply to make advertising assets. It was to understand what would move a customer, what a media team needed to learn and how each concept could support the next stage of growth.
“The title gave a name to work that sat between growth, customer psychology and creative production,” said Collins. “I have always been a growth marketer at heart. Creative strategy is how I turn that growth thinking into messages and ads that customers can understand and act on.”
That experience shaped the operating model behind Collins Creative Agency, a Los Angeles creative and influencer marketing agency serving DTC brands. The agency begins engagements with strategy, defining the customer, offer, message, testing priorities and production plan before expanding into UGC, static advertising, video, creator briefs and scripts.
A strategy-first model is designed to make creative volume more useful. Instead of treating each asset as an isolated deliverable, Collins Creative Agency organizes concepts around clear hypotheses: a customer motivation, a buying objection, a product benefit, an awareness stage or a new audience. Performance results then inform the next round of creative.
Collins has led creative strategy during high-growth phases for consumer brands and managed Meta campaigns spending more than $900,000 per month while working toward target acquisition costs. Her agency combines that performance background with a network of UGC creators, graphic designers and video editors selected for their understanding of direct response principles.
“Strategy first does not mean production moves slowly,” Collins said. “It means every brief and every variation has a reason to exist. When the team knows what it is testing, it can move faster and learn more from the work.”
The rise of the Creative Strategist role reflects a broader change in paid social. As platforms automate more campaign decisions, a brand’s advantage increasingly depends on customer insight, message clarity and a repeatable creative testing system. Collins Creative Agency is built around that shift, connecting growth strategy with the creative operation required to execute it.
About Collins Creative Agency
Collins is the founder of Collins Creative Agency, a Los Angeles creative and influencer marketing agency specializing in direct response strategy, performance ad creative, UGC systems and creative operations for DTC brands. After becoming the first Creative Strategist at O Positiv Health, Collins built a strategy-first agency model that helps consumer companies turn customer insight into structured paid-social testing. Learn more at https://collinscreativeagency.com/.
Media contact
Collins
Collins Creative Agency
hello@collinscreativeagency.com
(213) 207-6955
Media ContactCompany Name: Collins Creative AgencyContact Person: CollinsEmail: Send EmailPhone: (213) 207-6955City: Los AngelesState: CaliforniaCountry: United StatesWebsite: https://collinscreativeagency.com/
