Birmingham, United Kingdom – August 26, 2026 – UpMatch, a done-for-you client acquisition service for Upwork freelancers and agencies announced a new AI-powered tool that automates personalized bidding on the platform. The technology bids on new contracts within the first five minutes, writes personalized cover letters, and produces AI-generated Loom videos on each client’s behalf.
The tool is part of how UpMatch wins work for its clients. It runs daily and delivers analytics that show what is working and what needs to improve.
On Upwork, speed matters. Getting in front of a buyer fast is one of the biggest factors in winning the job. Research on sales response time shows that reaching a new lead within five minutes makes a business about 100 times more likely to connect than waiting 30 minutes, and that 78% of customers buy from the first company that responds. UpMatch’s tool is designed to hit that five-minute window every time.
The AI-powered system handles the parts of Upwork bidding that are slow and repetitive when done manually:
Fast bidding – It bids on new contracts within the first five minutes of release, when buyers are most likely to respond.
Personalized cover letters – Each proposal is written for the specific job.
AI-generated Loom videos – The tool creates personalized video introductions for outreach.
Daily and weekly analytics – Clients can see how their bidding is performing and where to improve.
The tool addresses a real gap in the market. Personalized proposals are rare on Upwork because they take time. One analysis of nearly 134,000 agency proposals found an average reply rate of just 7.45%. By combining speed with personalization, UpMatch aims to help clients stand out in a crowded inbox.
UpMatch also tracks proposal performance at the client level, giving its team as well as clients visibility into views, replies, conversions, and overall bidding activity. This allows the company to adjust its approach based on real campaign data.
Upwork remains one of the largest freelance marketplaces in the world, with more than 18 million registered freelancers across 180-plus countries and 785,000 active clients as of the end of 2025. AI-related work on the platform passed $300 million in annualized volume in the fourth quarter of 2025, a sign of how quickly the platform is changing.
About UpMatch
UpMatch is a done-for-you client acquisition service that helps freelancers and agencies win clients on Upwork. The company handles daily bidding, personalized proposals, profile optimization, and performance tracking, so its clients can focus on selling and delivering their services.
Media ContactCompany Name: UpMatchContact Person: Ali ShakarchyEmail: Send EmailCity: BirminghamCountry: United KingdomWebsite: www.upmatch.io
